Monday, November 23, 2009

¡Échese un tinto, maestro! II

En estas épocas de Malbec y Sauvignon Semillón, cuesta imaginar que existiera una uva llamada Trapal y que esa uva diera el nombre a un vino, que sin ningún antecedente inca, se diera a conocer como "El Vino Sol".

Este era, señoras y señores que por ese entonces se dedicaban al Nesquik y el Vascolet, el vino Rojo - que no tinto - Trapal.

El jingle, que salió en 1973 y que apuesto reconocerán, suena sospechosamente al estribillo de un hit de la época: El tema "Let The Sunshine In" del musical Hair - al que ya llegaré - y que en un contexto de guerra y protestas mucho menos bucólico que nuestro comercial, decía entre otras cosas "Let the sunshine, let the sunshine in, the sunshine in" o sea: deja que entre el sol.

En nuestra publicidad, el sol no entraba, sino que salía pero entre las uvas y el vino, en fin, pocos habrán notado la diferencia. ¡Échese otro tinto, maestro! Y que sea el sol.

21 comments:

bellotas_bujan said...

y que pasó con (atentti que canto) "un vino blanco diferente cómo una uva transparente, sabroso y fresco.. Casa de Troya!!!!"...
(me moría con esa publicidad en las que las ninfas caían dentro de la copa).

Maru said...

d hablabas, pero cal verla algo me acorde.. ja! increible!
ebso, simepre impecable lo suyo!

Anonymous said...

http://www.orlok.com/hair/holding/photographs/hair/images/Firstprog1.jpg
Let the sunshine!
Hair, definitivamente.

La proxima será la de Bordolino?

Tia Vicenta

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